With the continued growth in the world's population, there is a need to ensure availability of
enough food to feed everyone. Advances in science and technology have helped not only to
increase food production, but also to reduce food wastage. However, the latter has the
potential to be improved to a significant extent through appropriate matching of supply and
demand, and with proper handling during storage and transit. Given the amount of food
wastage that occurs after a food item leaves the “farm” on its way to the “fork,” and the
availability of means to reduce such wastage, there really is no excuse for feigned ignorance.