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Value+Driven+Product+Planning+and+Systems

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The “bottom-line” metrics of cash flow, demand, price, and return on investment
are driven by a second set of financial metrics represented by value to the
customer, cost, and the pace of innovation. Get them right relative to competition
and impressive bottom-line results should follow. Because of their importance, we
call value to the customer, variable cost, and the pace of innovation the
“fundamental metrics.” 

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