Commoditization is a serious threat to the telecommunications industry. Most CSPs offer
similar services at rates designed to win what has become a price war. As a result, many
face decreasing margins and difficulty sustaining differentiation based on prices or
products alone. On top of commoditization, CSPs also face competition from OTT
providers and an increasingly knowledgeable and demanding customer base. With
access to growing amounts of data from an ever-increasing number of sources and
devices, today’s empowered, savvy consumers know what they want and expect to get it.
